Jobs and Marketing

    I read a biography on Steve Jobs from the book "Science and Its Times." It talked about the rise of Apple and business partners, Jobs and Steve Wozniak. The two met at a Hewlett-Packard electronic firm. Years later, they partnered up to create Apple with Jobs in charge of marketing and Wozniak in charge of the development of products. It was Jobs' expertise in marketing that helped launch the company. He was able to envision what the consumers would want, and Wozniak was able to create the desired product. The book even stated Jobs' great marketing ability. "Jobs' constant innovations led Business 2.0 to name him the fifth most important leader in business in 2006. It called him 'easily the greatest marketer since P.T. Barnum' and a muse for innovators" (Schlager and Lauer). If Wozniak was able to begin Apple without Jobs' participation, would Apple be as successful as it is now?

Citation:

• "Steven Paul Jobs." Science and Its Times. Ed. Neil Schlager and Josh Lauer. Vol. 7. Detroit: Gale, 2000. Student Resources in Context. Web. 29 Apr. 2012.

Links:

• http://go.galegroup.com/ps/i.do?id=GALE%7CK2643413103&v=2.1&u=west51213&it=r&p=GPS&sw=w